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变形金刚3 :中国品牌的海外推广
发布时间:2025-01-06
来源:大学网站
China's biggest companies have begun an ambitious campaign to advertise themselves abroad, popping up in Hollywood movies and on Premier League shirts, The Daily Telegraph reports.
据英国 每日电讯报 报道,中国的大公司已开始在海外进行颇具野心的推广,开始在好莱坞电影和英超联赛的汗衫上露面。
"Transformers 3" was the latest example.
At least four Chinese brands were among the 68 companies who paid to have their products featured in the film.
变形金刚3 就是最新的例子。
68个花钱在影片中做广告的公司中,至少有4个是中国品牌。
In one scene, a commuter sips Yili milk, while the hero of the movie is seen wearing a t-shirt by Metersbonwe.
Computers bear Lenovo's logo, while TCL provided flat-screen televisions.
在某个场景中,一位通勤的上班人士吸着伊利牛奶,而影片的男主角穿着美特斯邦威的T恤衫。
电脑上印有联想的商标,TCL则提供平板电视。
Meanwhile, Chinese companies are also increasingly experimenting with sports sponsorship.
同时,越来越多的中国公司尝试体育赞助。
Birmingham City football club have a five-year, 7-million-pound deal with Xtep.
Li Ning, a sportswear brand, has agreed a sponsorship deal with Sevilla, a football club in Spain, and also provides kits for two other top Spanish clubs.
伯明翰市足球俱乐部与特步签订了5年价值700万英镑的合同。
体育用品品牌李宁和西班牙塞维利亚足球俱乐部达成赞助协议,它还为西班牙另外两个顶尖的俱乐部提供运动用品。
【变形金刚3 :中国品牌的海外推广查看网站:[db:时间]】
据英国 每日电讯报 报道,中国的大公司已开始在海外进行颇具野心的推广,开始在好莱坞电影和英超联赛的汗衫上露面。
"Transformers 3" was the latest example.
At least four Chinese brands were among the 68 companies who paid to have their products featured in the film.
变形金刚3 就是最新的例子。
68个花钱在影片中做广告的公司中,至少有4个是中国品牌。
In one scene, a commuter sips Yili milk, while the hero of the movie is seen wearing a t-shirt by Metersbonwe.
Computers bear Lenovo's logo, while TCL provided flat-screen televisions.
在某个场景中,一位通勤的上班人士吸着伊利牛奶,而影片的男主角穿着美特斯邦威的T恤衫。
电脑上印有联想的商标,TCL则提供平板电视。
Meanwhile, Chinese companies are also increasingly experimenting with sports sponsorship.
同时,越来越多的中国公司尝试体育赞助。
Birmingham City football club have a five-year, 7-million-pound deal with Xtep.
Li Ning, a sportswear brand, has agreed a sponsorship deal with Sevilla, a football club in Spain, and also provides kits for two other top Spanish clubs.
伯明翰市足球俱乐部与特步签订了5年价值700万英镑的合同。
体育用品品牌李宁和西班牙塞维利亚足球俱乐部达成赞助协议,它还为西班牙另外两个顶尖的俱乐部提供运动用品。
【变形金刚3 :中国品牌的海外推广查看网站:[db:时间]】
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