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报告显示 我国年轻父母热衷带娃旅行

发布时间:2025-01-06

来源:大学网站

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services, an industry report indicated.

一份行业报告显示,我国年轻父母在带娃旅行方面正显现出越来越浓厚的兴趣,这为定制旅行产品和服务创造出巨大的潜力。

Ctrip, an online travel agency, surveyed its Chinese customers.

Over 89% of 100 million respondents said they traveled with their kids from May 2017 till now.

About half of the children were aged 6 to 14.

在线旅行社携程对其国内1亿名客户进行调查,超过89%的受访者表示,2017年5月至今曾和孩子一起出行。

约半数儿童年龄为6-14岁。

According to Ctrip's research report, the market scale of online family trips reached about 20.

7 billion yuan in 2016, which is expected to reach 50 billion yuan this year.

携程的研究报告显示,2016年,在线亲子游市场规模约为207亿元,预计今年将达到500亿元。

Travel companies can find new business opportunities in innovative children-oriented products, since young parents often care more about experience than the price of a trip.

由于年轻父母通常更关注旅行体验而非价格,旅行公司可在以儿童为主的创新产品中找到新的商机。

Typically, such trip packages include entertainment facilities such as mini basketball playground, children-oriented surfing and swimming pool, as well as specially designed travel plan that can satisfy the sleeping habits of babies.

这种旅行套餐往往包括迷你篮球场、儿童冲浪和泳池等娱乐设施,以及可满足宝宝睡眠习惯的专门设计的旅行计划。

In terms of accommodation, about half of Ctrip's interviewees chose luxurious hotels, equipped with children's breakfast, separate bed and better washing tools, the report said.

在住宿方面,报告称,约半数携程受访者会选择带儿童早餐、独立床铺和更佳洗浴设施的豪华酒店。

【报告显示 我国年轻父母热衷带娃旅行查看网站:[db:时间]】

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